Brent Schaff
Co-Founder/ President / Creative Director

Brent brings 11+ years of experience in the western sports industry to the table.  Beginning as a bullfighter, turned event producer, marketer, and merchandiser; Brent has worked at nearly every level of the sport.  The in-house creative designer has spent the last few years overseeing the production of HU's custom garments and products for western events. He currently lives in Minot, ND and helps produce numerous events per year.

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Gus Kronberg
Co-Founder / Vice President 

Gus, a 26 year old entrepreneur from North Dakota, prides himself on creating quality relationships with others around him and doing good for the sake of doing good.  Gus has taken the reins of the HU social media content and has been producing videos for clients, athletes, and events for 4+ years now. A talented and aggressive bullfighter, he's currently traveling the country fighting bulls and promoting the brand. He calls Richardton, ND home.

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Otto Kinn
CIO

Otto, a network engineer, ex-bullfighter, and entrepreneur from North Dakota brings an expertise in information technology to our organization.  A passion for western sports keeps him close to our core.  He specializes in web design, securities, and programming. Him and his wife Kiara recently welcomed in a new baby boy, Bennett.   They can be found in Garrison, ND. 

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Ward Hilger
Entertainment Coordinator

Ward has been involved in the rodeo and concert industry for 15+ years. Originally from eastern Montana, he now lives north of Steele, ND. He consistently does 30+ performances a year as a PRCA Music Director and he also announces rodeos and western sports on the side. He was selected in 2021 and 2022 as announcer for the CINCH Ranch Sorting World Finals in Fort Worth, Texas. Since 2008, he has been involved with concert onsite, concert booking, and coordinating concerts for clients. He has handled some of the biggest concerts in the region including the Black Hills Stock Show, South Dakota State Fair, Central States Fair, Sheyenne Stampede, and many more. Ward calls Tuttle, ND home with his wife and 3 children.​

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Jeremy Webster
Designer


​Jeremy is a seasoned graphic designer and illustrator who has worked for large international companies as well as small mom and pop shops for decades. At Hooked Up Enterprises Jeremy designs custom bullfighter jerseys for folks who love what they do just as much as he does. When he's not designing jerseys and custom apparel Jeremy also produces music for television. His talents can currently be heard on over a dozen networks worldwide.

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Jeremiah Johnson
Designer


​Jeremiah joins the team with 10 years of College Athletic Administration
and Marketing experience. Prior to his professional career he was a four year
college athlete. While in college and during his time as an Assistant Athletic
Director he earned degrees in business, marketing, graphic design and a masters
​ in business administration.

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​Nathan Meyer
Designer


Nathan is a graphic designer based out of South Dakota. Witnessing the daring feats of the cowboys and the powerful grace of bucking bulls had him hooked from an early age. His love for rodeo not only cultivated his passion but also ended up shaping his career path. You can find some of his design work sprinkled through the social media accounts of professional bull riders. When he's not designing for the western world, he is behind the lens creating photos and videos for different clients, whether it's a local rodeo or a major event like the NFR.

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Katie House
Designer

​Hailing from Mulberry, Tennessee, Katie is a graphic designer with a lifelong love for the Western lifestyle. Fueled by a passion for horses, rodeos, and the rugged charm of the West, she seamlessly blends traditional and modern design to create a unique style for each and every bullfighter jersey or custom apparel order. Beyond the screen, Katie is an active rodeo enthusiast who travels all over for the sport either working them as a timer or supporting her partner who fights bulls and rides broncs, and spends her free time reading, and playing with her pup and family on their farm.