Brent Schaff
Co-Founder

Brent brings 10+ years of experience in the western sports industry to the table.  Beginning as a bullfighter, turned event producer, marketer, and merchandiser; Brent has worked at nearly every level of the sport.  The in-house creative designer has spent the last few years overseeing the production of HU's custom garments and products for western events. He currently lives in Minot, ND with his fiancee Olivia.

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Gus Kronberg
Co-Founder

Gus, a 23 year old entrepreneur from North Dakota, prides himself on creating quality relationships with others around him and doing good for the sake of doing good.  Gus manages the @get_hookedup social media, videography,  and assists with new product design. A talented and aggressive bullfighter, he's currently traveling the country fighting bulls and promoting the brand. He calls Richardton, ND home.

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Otto Kinn
CIO

Otto, a network engineer, ex-bullfighter, and entrepreneur from North Dakota brings an expertise in information technology to our organization.  A passion for western sports keeps him close to our core.  He specializes in web design, securities, and programming.  He can be found in Garrison, ND.